Search Engine Optimization
Search engine optimization is an incredibly important aspect of any website. Being at the top of the search engines for competitive keywords is the difference between getting a couple sales a month and thousands of sales a month.
There are a number of sub-categories of search engine optimization that all work together to rank your website. On-page SEO (proper HTML, usage of headings, unique content), backlinks (off-page seo), paid advertising, email marketing and social media are all important areas of search engine optimization necessary to improving search engine rankings.
SEO and Marketing Tools I’ve Used:
Google Analytics, GA Event Tracking / Conversion Tracking, Omniture, Google Adwords, Google Adsense, Facebook Ad Campaigns, SEO Backlink (whitehat) campaigns, Social Media Campaigns, Online Auction Campaigning, Online Coupon Sales, Email Marketing, Geolocation Advertising, Event Driven Marketing (leave, return, re-conversion), affiliate marketing and more.